Obscurity – The biggest business problem facing small businesses
If you watched my first video on obscurity then you’ll know my thoughts on what I consider to be the biggest problem facing small businesses. The problem is simply that they are not known. In other words, they are suffering from ‘obscurity‘ and in order to be successful, they need to be known as the number one provider of the services that they provide to their target market.
In this second video, I talk about what to do about obscurity and how you can overcome it.