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Listen to my Podcast live on Amazon Echo and Echo Dot

Steve Mills Podcast is now on Amazon Echo and Echo Dot…

Listening and learning just got even more hands-off.  My podcast has now available on all Amazon Alexa devices including the Echo and Echo Dot!

So, now you can take advantage of this smart technology and listen to me!   All you need to do is to enable the skill on your Amazon Alexa device, is to go to the Amazon Store an enable this skills by clicking here.

Then you can tune in to my podcast in seconds, no hands required.  For further details regarding my Podcast visit – Steve Mills Podcast.

Closing the gap

One of the biggest questions business owners ask themselves is how to close the gap!  You know the gap!  The gap between where you are right now and where you want to be!

The first two questions are:

  1. Where are you now?
  2. Where do you want to be and by when?

This is where lots of businesses fail.  Firstly, they don’t have a good understanding of where they are now.  They might know what the turnover is and what the profit is, but they often have no idea what the number behind those numbers are.

Secondly, they often have no clue about where they want to go, or how to get there.  They often give me very vague answers to the question – what does success look like to you?

So, the keys are:

  1. To know where you are
  2. To know where you want to go
  3. To know when you want to get there by and then produce a plan to get you there.

But here is the good news.

Someone has already got there and if you ask they can help you to get there.  You just have to ask.  One of the keys to success is without a doubt is to ‘model success’.  In other words, if you want to be good at Tennis, don’t play with people who aren’t good, but rather go and find someone who is good and do the same things.

The same is true of marketing.  Find someone who is highly experienced in helping businesses like yours and hire them to help you.

Needless to say, you need to look no further.  If you want any help understanding where you are and where you want to go and you need a plan to get you there, then you need to join my Private Practice.  Click here for details.

Marketing Advice for small businesses

Marketing with the Blindfold off

Marketing advice for small businesses come in many different forms.  Marketing is the ‘lifeblood’ of all successful businesses and ineffective marketing costs British Businesses millions of pounds every year.

Below are 39 questions to help you to become more effective in your marketing.

  1. Do you have a specific marketing budget, with specific targets?
  1. Do you know how many enquiries come into your business each month?
  1. Do you know specifically where these leads are coming from?
  1. Do you know what percentage of these leads you manage to convert?
  1. Do you know how much it costs you to win a new customer?
  1. Do you know how much on average a customer is worth to you once you get them on board?
  1. Do you employ strategies to get your current customers to buy from you more often?
  1. Do you employ strategies to get your current customers to buy more from you each and every time they purchase from you?
  1. Do you test the different aspects of your advertising in order to increase your response rates?
  1. Have you tried pay per click advertising as part of your online marketing?
  1. Have you tested the different elements of your direct mail campaigns in order to increase the number of enquiries you receive?
  1. Do you win editorial in your local newspaper on a regular basis?
  1. Are you and your team trained in the latest sales techniques in order ensure you close the maximum amount of sales from your marketing budget?
  1. Is your pricing strategy correct, or could altering your price increase your income generation
  1. Do you ever mystery shop your competitors?
  1. When was the last time you looked at your corporate brand?
  1. Have you used ‘blogging’ to increase hits on your website?
  1. Do you use e-mail marketing on a regular basis?
  1. Do you have at least six systems for winning business from referral?
  1. Do you have a written sales & marketing strategy?
  1. Have you tested using a telesales company and if so how well did it go?
  1. Do you consistently will business from your website, or it is just another cost?
  1. Do you have at least ten online systems for marketing your website and winning sales?
  1. Do you have a newsletter?
  1. Do your business cards clearly explain what you do?
  1. Do you attend networking events on a regular basis?
  1. Do you win business by attending these events?
  1. Do you contact your customers to ask them for letters of testimonial?
  1. Do you use your letters of testimonial in the marketing?
  1. Do you have any strategic partnerships with other businesses who serve a similar market to yourself?
  1. Do you go back to your past customers, and people who inquire about your services on a regular basis?
  1. When someone enquires about what you do, do you have a system to get their details, contact them to follow up?
  1. Have you tested the use of pictures within your marketing?
  1. On a scale of 1 to 10 how good would you rate your current marketing to be?
  1. Does your website gather the names of the people who visit in order to build your database of contacts?
  1. How effective are you at cross-selling your product or services to your current customers?
  1. When was the last time you benchmarked your business against your competition?
  1. Have you ever considered externalising your marketing to a company who have years of experience in making significant income for our clients?
  1. Have you trained yourself in marketing?

Are you going you do anything as a result of reading this list and realising that you are no even starting to optimise your true marketing potential?  If so contact Steve Mills on 01256 242 272.  Or sign up for a free Results Coaching Meeting.

Private Practice

What is the ‘best’ growth strategy for your business?

I’m talking about a tried and tested strategy that has proven itself again and again.

World leading marketing expert Jay Abraham, who’s responsible for a documented $6 BILLION in increased sales for his clients,  says that joining a MASTERMIND Group is STILL his number one preference when it comes to ‘expanding growth.’ 

Let’s face it, every single major breakthrough I have made and probably everyone that you have ever made in business has come as a result of an idea sparked in you… by someone else.

We all know that our income is the average of the 5 people we spend the most time with. Our network is your net worth.  We also know that if you get around a group of inspired, focused, fast growing business owners they’ll rub off on you too, and you will be inspired and more focused to achieve greater things.

The key question is how are you going to do it? 

Are you going to join a Networking Group or the Golf Club?  Are you consistently seeking out new relationships with other business owners? Is it time to elevate your peer group and play at a higher level?

My Private Practice is an exclusive group of business owners who are focused on working with me to grow their businesses. Capped at just 10 business owners, the programme has several spaces currently available and further details can be found by clicking here.

Raising your Game

In life, we are told not to worry about the little things. However, in business, the little things are everything.

Often, marketing misses the ‘goldmine’ by just a few degrees.   Just a 5mm change in the right direction makes all the difference and can increase inquiry rates from 5 to 20 (200% increase).

Often the greatest opportunities for growth don’t come from a ‘new way’ of marketing, but rather from executing existing marketing, or sales processes more effectively.

Peak performance comes from understanding your sales and marketing numbers and determining where you can do better.

Do you want to know more about doing this?

Click here.