The difference between sales and marketing

What is the really difference between sales and marketing?

So many businesses create hot leads and don’t follow up on them, or at least not quickly enough.  Are you one of those?

Are you creating leads, even lukewarm leads and not following them up?  So many people think that they will do some marketing and that alone will create hundreds of sales and sometimes they are right.  However, they are often missing out on all the sales that could have been made by following up their marketing with a structured sales system.

Watch this video to find out of you are dropping the ball when it comes to sales and marketing, or ‘marketing then sales’ to get it in the right order.

The Problem with Websites

One of the biggest problems that small business owners have with their website is that they simply don’t win any business from them.

They often use excuses like ‘it’s just the brochure site’ or, ‘I don’t use it very much and I do nothing to drive traffic to it‘ and as a consequence any business returns are miniscule.

In the video below I discuss the three keys to a successful website and creating a website that creates an abundance of leads and sales.

So go-ahead and watch this video. It’s only a few minutes long and I’m sure you’ll be very pleased that you did.

By the way – Business owners are loving my FREE RESULTS coaching 1 to 1 sessions – so many breakthroughs & ‘thank-you’ emails from really good guys starting to win more business.

To book your free meeting click here

Business Advice – In business, it’s often the small changes that lead to the big growth

When things are not going well the truth is, you’re often only a few millimeters away from massive growth.  In fact one of my core beliefs is:

“Often it’s not that businesses are doing the wrong marketing, they are in fact doing the right marketing, but slightly wrong”.

Maximising every area of your business must be achieved in:

  • Lead generation
  • Driving traffic to your website
  • Improving sales development
  • Increasing referrals
  • Maximising social media and your online reputation
  • Using LinkedIn
  • Up-selling and cross-selling.

The first step is to understand your current process and results that are being achieved in every process.

For example – Your system for winning referrals.

  1. What is your referral system?
  2. How is it performing currently?

Once you have your system identified on paper and you know how well it is working, then produce a concise plan to target specific improvements.

Follow these five steps to start maximising your company:

1. What are your systems?

What are the main systems that impact your business? This could be leads, the sales process, the transaction value, etc. List them out and prioritise all your systems.  Identify all your systems that could have a high impact on growing your business.

2. Identify the key drivers within each system

Once you have a list of your key drivers, determine what needs to be measured to produce the biggest difference financially. Eventually, you will look at every system but it’s most important to start with your key drivers.

3. Form a plan for improving how to maximise the impact of each system 

Brainstorm any strategy to maximise effectiveness within your key drivers. What’s currently being done?  How can you make it better?

4. Create an action plan

Create a project plan for how you’re going to achieve everything (we use Establish the who, what, when and why.  

5. Measure, measure, and measure 

Over the next 90 days, track all noticeable differences. Has this made a difference?

At every stage of the process, show your team what’s possible so they understand the results. To work properly, the process of creating and improving your systems needs manageable, measurable goals. Incremental improvements will reap huge rewards.

Discover your 2mm shift to success when you commit to our RESULTS Programme.

Arnold Schwarzenegger’s 10 rules of success

Big Arnies 10 tips for success

Watch this video to learn Arnold Schwarzenegger’s 10 rules of success.  Well worth listening to.

They are:

  1. Have a clear goal
  2. Think big
  3. Turn your liabilities into assets
  4. Ignore the little men
  5. Work your butt off
  6. Make the world a better place
  7. Don’t be realistic
  8. Don’t be afraid to fail
  9. Model success
  10. Believe in yourself.

Sounds like a good recipe to me and I am certainly not going to argue with the Terminator!

Need a new website?

Do you need a new website?  Have you noticed that some of the biggest companies online have very simple landing pages with very few distractions?  They focus these landing pages on their MWA (most wanted action).

It’s very obvious that this type of landing pages works, or big companies wouldn’t use them.  After all a big company is just an SME that did it right!

These companies spend a small fortune on testing, testing and testing in order to come up with a landing pages that convert.

We can create a stunning, highly focussed website, or landing page for you that focussed on one thing:

Converting traffic into leads.

Call us on 01256 242 272 to discuss how we can help your business to grow, or use this link to set up a RESULTS Meeting.