Listen to my Podcast
Steve’s latest Podcast featuring Jackie Jarvis. Jackie talks about the mistakes that she sees so many small business owners make in selling and provides listeners with the keys to the system that she calls ‘Stress-Free Selling’. Have a listen:
Chris Challis recently attended our LinkedIn Webinar and this is what he had to say…
Just a bit of feedback on the 6 week Webinar course of yours I attended. It was fantastic and a real game changer for me. It is a refreshing change to meet someone that actually delivers on what they promise. I can without reservation confirm that the £60 was the most cost-effective ROI that our company has ever spent.
I have already implemented all of your suggested actions to great effect.Thank you also for the updates and free gifts, these really do work! Thank you particularly for your book (hard copy) Linkedin Made Easy 2.0, it is excellent and a very good reference.
Anyway thanks once again for your invaluable help and advise and I look forward to talking to you again in the near future.
Chris Challis – Sales Director
I have the following events coming up over the next month
Wednesday 22nd November
8am to 11am
Our offices in Sherborne St John
RESULTS Workshop (London Chamber of Commerce)
Wednesday 29th November
8am to 10am
Crowne Plaza London – Battersea, Bridges Wharf, Battersea, London SW11 3BE, UK
Book direct with chamber
Thursday 7th December 2017
9am to 1pm
Our offices in Sherborne St John
Sales and marketing advice for small business owners…
How are your sales and marketing results working out so far? That is a question I asked 500 businesses who attended one of my talks recently and the overwhelming feeling was – not great! Not enough leads, poor conversion rates. Wasting money on marketing that is not working. These were just some of the comments that I received.
The truth is that the results you get in sales and marketing, profit and growth are based on two things:
- Your knowledge – Knowing what to do
- Your actions – Taking action on your knowledge.
In my experience, these are the two sales and marketing problems most small business owners face
- They don’t have the required up-to-date marketing skills and knowledge
- They don’t have the time to take the appropriate sales and marketing actions.
Marketing is constantly evolving, with new ideas and strategies evolving on a weekly basis
Take LinkedIn as an example. Most business owners are on LinkedIn and most believe it to be a great opportunity to market themselves. However, 99.9% of small business owners I speak to have never been trained in how to use it and even if they had, if that training was more than 6 months ago, they need up to date that training, because LinkedIn has changed so, must in the past six months.
Another example is sales
Most small business owners are responsible for sales and again when I speak to business owners and ask them:
- Are you responsible for selling in their business? They nearly always say yes!
- When was the last time you did any sales training? I am usually told never, or not for over 3 years. Questions – Would you trust the most important aspect of your business (creating sales) to someone who could not be bothered being trained in how to do it?
- How many calls did you make yesterday? When I ask this question I am NEVER given a number. Rather I am told, well I had this report to write and I have a client meeting and I did lots of client work.
Can you see the problem that I see in almost small businesses?
- Marketing only gets done when there is time and often there is no time
- When it does get done, it gets done by people who don’t understand it and have not been properly trained
- Sales calls and follow up calls are often not made! When they are made, or they are made by someone who has not had any training for years and who has no system for selling and so it is all done on a wing and a prayer!
I don’t know if this rings any bells with you? But if it does, then there is a solution and it is called RESULTS…
Based upon Napoleon Hill’s research contained in his famous book – ‘Think and Grow Rich’
Number one – Burning Desire
The most successful people have a burning desire to succeed
Number two – Specialised knowledge
Individuals who want to have success in marketing, in business and in making money need to have specialised knowledge
Number three – Decisiveness
Individuals who are the most successful in the world are decisive
Number four – Goal orientated
The most successful people in the world are goal orientated. A goal unwritten is only a wish
Number five – The mastermind group
The 500 most successful people had one common characteristic. Belonging to a mastermind group.
Creating and selling online information products
Listen to my latest Podcast featuring my good friend Michael Brook. Michael and I discuss – how to create and sell online information products. In other words how you leverage your time and turn it into earning money whilst you sleep.
Listen to me being interviewed by Steve Hyland on Business Connections Live TV
Talking about – does your business have sales and marketing assets, or liabilities?
In other words – Are your sales and marketing efforts producing a positive, or a negative result for you and your business.
And importantly, how could you improve your sales and marketing performance?
Want to know more? call us on 01256 242 272 and book a free Results Meeting.
Do you need a coach?
Someone to push you, guide you and point you in the right direction. My question is – Are you happy with the results you are currently achieving? If not – What are you going to do about it?
Do you need a marketing coach, a financial coach, or a business coach, or all three? What type of coaches does your business need?
Great news from Infusionsoft! They are introducing – landing pages to their services. Take a look:
Introducing New Landing Pages
Bringing in new leads is one of the biggest challenges that you as a business owner face. There’s no shortage of marketing tools out there, but it’s not easy to know which ones will yield the greatest results. Now with Infusionsoft’s new Landing Pages, we’ve made it easier to create gorgeous custom landing pages that will help you capture more leads. It’s free, easy to use, and comes with a gallery of templates to achieve your goal. New Landing Pages works in tandem with your email campaigns and paid ads to generate interest and easily manage the new leads you capture.
If you are interested in automating your marketing with Infusionsoft, then drop me a line, or give me a call.