What are the options when using the paid for advertising on LinkedIn
There are five options when considering the use of the paid advertising on LinkedIn.
They are as follows:
- PPC targetted advertising on the right-hand side or top of the home page
- Sponsored content
- Re-marketing targeting people who visit your website
- Re-marketing targeting people on your email list
- In-mailing to a specific target market.
All these options can be tested very easily and cheaply! It is just a question of knowing what to do.
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