How to use LinkedIn – LinkedIn tools you may not be aware of…

What are the options when using the paid for advertising on LinkedIn

There are five options when considering the use of the paid advertising on LinkedIn.

They are as follows:

  1. PPC targetted advertising on the right-hand side or top of the home page
  2. Sponsored content
  3. Re-marketing targeting people who visit your website
  4. Re-marketing targeting people on your email list
  5. In-mailing to a specific target market.

All these options can be tested very easily and cheaply!  It is just a question of knowing what to do.

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