I want to tell you a story

I want to tell you a story.  It’s one I have heard many times.

A guy works at a Designer and says, “My boss isn’t smart. I design better than he can.  I am far more talented and skilled”.

So, he resigns and opens up his own design business!  He believes that because he is good at the work that the business does (ie design) he will be successful at running a business that does that work and nothing could be further from the truth.

The problem is, he thinks that being a good designer is the thing that will make his business successful.

The truth is that being good at designing won’t make him successful.  Rather, it is actually being good at SELLING design services that will keep his business from failing.

So, he goes out of business in 6 months.


Moral of the story:

You’re not in the business of whatever your product or service is, or does.

You are in the business of SELLING your product or service.

Of course, that doesn’t mean your product or service should be inferior from the competition—far from it.

You need to be the best in your industry at doing what you do.

But SELLING always needs to be your priority and it is where the money is.

You are in the business of SELLING your product or service.

And The RESULTS Accelerator Programme will help you do exactly that.

Go beyond merely doing OK in business and…


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