Yet another blog post and video about the Coronavirus. But this one’s different.
Let’s get to work…
1. What is going to happen?
- Things are going to get worse.
- The Coronavirus will make people really sick.
- A small percentage of those people die.
- Some businesses will close, cease trading, or go bust!
- It will become harder for some industries than others
- Lot’s of businesses with reduce, or stop marketing
- And all that is really bad.
2. What is “everyone” is going to do?
- People are going to continue to panic
- Most are going to think there is no point in marketing their business
- They’re going to panic for two reasons.
- First, because this is a new virus and it’s pretty nasty.
- Second, because of the media and social media.
In my opinion, World Health Organisation, or NHS is probably the best place to get your info about this situation.
3. What this means for your business?
I don’t know, but the best answer I can give you is – IT DEPENDS.
1. Are you going to spend your time browsing social media, watching the news all day, and talking back and forth with people about this situation?
2. Or are you going to push your sales and marketing as hard as you can in order to survive and thrive. Are you going to FOCUS on business?
- I’d suggest you focus on business, avoid crowds, and wash your hands lots
- Most of your competition will be following the herd and living in FEAR, while watching the news for updates on the Coronavirus”.
- That means they’re NOT promoting. They’re NOT in front of the market. They’re NOT in the game.
- They are net developing their website, or increasing the number of connections they have on LinkedIn
- Many of them will stop advertising (or at least slow down). If this happens on a big scale, the cost of advertising will reduce.
In my opinion now is the time to step up and LEAD. To do whatever it takes in a legal and ethical way to ensure you survive.
What I’m doing personally:
- Avoiding large crowds
- Washing my hands lots
- Work remotely with my team
- Keeping my immune system strong and keep fit
- Push my sales and marketing even more, in order to survive
- Not go out to networking events
- Train myself and my team online to constantly improve our sales and marketing knowledge
- Network online using LinkedIn even more
- Not attending meetings, other than online meetings
- Cancel my workshops, but focus on promoting my online training programmes
- Work on improving my website, and developing a new one
- Improve the effectiveness of my digital marketing and learn some new skills in terms of video development and editing
- Pay attention expert health organisations, not the media.
- Stay positive.
- Be determined that my business is going to survive (after all it’s come through a lot of challenges in the past 25 years).
- Remembering my No.1 quote – “There’s always a way, if you are committed”
- Come back from this stronger than when I/we went into it.
You and I can’t do anything about the Coronavirus other than follow the instructions that actual doctors are giving us all.
But I/we CAN do everything that I mentioned above.
The fact is that…
- Most people aren’t promoting their businesses right now
- Most people are not aren’t running ads
- Most people are going to run their business into the ground.
I understand if you run a restaurant and if the government closes you down, then there is little you can do, but perhaps you can start a delivery service for the elderly, or perhaps you can start providing food for hospitals. My point is – you may have to think differently.
My final thought! We’re going to get through this. Obsessing over it, worrying about it, and panicking is all OPTIONAL.
I suggest you opt out of that, keep focused and stay safe.
P.S. I am just launching a free online training programme this week. This is a GREAT TIME TO LEARN ONLINE! Take a look here.