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Tried, tested and proven headline words that work

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Tried, Tested and Proven Headline Formulae

As the old saying goes – “The headline is the advert for the advert” 

And it is also true in terms of the headline being the advert for the email, the blog, the web page, the letter and the landing page.  

Changing, or testing headlines can often play a significant part in changing the results that you get from your marketing and I have known changing a headline to double, or triple response rates.  

In fact, the best change I ever did for a client, was their advertising in a magazine.  They had ran the advert on the back cover of a glossy magazine for six months and got zero enquiries, or sales.  I suggested a new headline and they got their first sales of £2,000,000 worth in one month.  Just by changing the headline.

So, use these headlines with thought and try to work out how you can double your conversion rates using one of the headlines below!

One way to use these headline formulae is to simply copy and paste them, filling in the blanks to match your circumstances. 

That’s okay if you’re just getting started. But a better and more powerful way is to print them and then study them. Read through each one, pausing to consider why the headline works. 

When you do this you will begin to truly synthesise the fundamentals of writing great headlines. If you do this, you will find yourself accessing the file less and less for inspiration. 

Also, make it a part of your process to copy and paste good headlines into your file. You’ll start to build up a headline file full of inspiration for the next time you need to kick start your writing for a social media update, blog post title or sales letter headline. 

Become a student of great headline formulas and all aspects of your digital marketing, including social media marketing, will improve.

I hope this helps you.

Steve Mills

Social Proof headlines

One of the keys to success in business is social proof.  Just ask Apple.  Everyone wants the latest iPhone.  Why? Because everyone else has got one and without one they will miss out.

  1. Here is a method that is helping ______ to become the most ________________
  2. Only _______________
  3. Sexy people ____________________
  4. Why I __________________ and maybe you should too
  5. Do ____________ like __________
  6. The ____________ idea that every leading _______________ is talking about 
  7. Join 1,000‘s of business owners that ______________________
  8. Own a _____________ like ____________
  9. How 98% of people lose _________ in [time period]
  10. Be like [world class example] and you too can [desired result] 
  11. Steve Mills – The Prudent Marketer, reveals ways to create _______________
  12. Why 440,000,000 people are using _________________ 
  13. A simple way to __________ that works for all ________________
  14. How to win friends and influence people
  15. Some people_______________, others ____________________, a few ______________

Away from motivation headlines

We all have the 200 million-year-old brain which is geared up over to protect us and to keep us safe and therefore advertising, marketing, sales and headlines needs to include ‘away from motivation’ headlines.

  1. Do you recognise the early warning signs of _________? 
  2. If you don’t take action now, you’ll ______________
  3. The biggest lie in ________________ is _______________
  4. These shocking mistakes are killing your business 
  5. Don’t try _________________ without training first ______________
  6. Lack of action may be causing you to lose out on _________________ 
  7. At last, the secret to __________________ is revealed 
  8. Why you shouldn’t do _______________ that does not work
  9. Why some businesses fail and some succeed
  10. Do not spend another penny until you train yourself to do it properly 
  11. The ugly truth about ____________________ 
  12. What your accountant won’t tell you and how it can save you a fortune 
  13. What everybody ought to know about _______________
  14. Your __________ doesn’t want you to read this __________ 
  15. The sooner you know __________ the better
  16. Why your website does not work and what to do about it

Towards motivation, headlines

These headlines are benefit-driven and they focus on what you will gain if you buy this product or services.  They are used often in marketing.  

However, beware!  Humans will do more to ‘move away from’ than they will ‘towards’.  

  1. Where more clients are and how to win them 
  2. How to __________________ in ____ time, without ________________
  3. Discover the lead generation secret of______________
  4. I wake up every morning to ______________.  So that _____________ and as a result of that _____________
  5. In 12 months our goal is to add __________________ to our clients ____________
  6. Sell your way to doubling your profit by _______________
  7. Are you someone who wants to create leads on LinkedIn?  If so_____________
  8. Stop wasting money on marketing and start _________________
  9. You too can win £80,000+ in 12 months with ___________________
  10. How to become __________ when you ________________
  11. There’s big money in them there hills 
  12. Little known ways to ________________
  13. Massive action produces massive results
  14. How to turn ____________ into £80,000 per year, per person
  15. How to build a ____________ you can be proud of
  16. Get more ___________ without risk
  17. Get rid of __________________ once and for all
  18. Improve/increase your ____________ in three months
  19. Imagine _______________ and loving every minute of it 
  20. Here’s a quick way to ___________________
  21. Get __________ without losing ___________
  22. The lazy person’s way to ________________
  23. How to make people line up and beg to _______________ 
  24. How to get more __________ out of _____________________
  25. How to __________ when you’re not __________
  26. How to _________________
  27. No _____________, just ___________ every day 
  28. Never suffer from not _____________ from your __________ again 
  29. The quickest and easiest way to improve your ___________ 
  30. If you can take action you can improve your _________________ 
  31. How you can improve your _____________ almost instantly
  32. Where  to get a better _____________ is and how to get it 
  33. Discover the ___________ secret 
  34. Improve your way to a better _____________ 
  35. To people that want a better _____________ but can’t get started 
  36. Stop wasting money on ______________ that does not work 
  37. You too can get a better _________ in a week with ________________
  38. How to become more __________ when you don’t have a big marketing budget
  39. There are big bucks in ____________ 
  40. Little known ways to use _______________
  41. How to turn poor ___________ results into bottom line profit 
  42. How to build a _____________ you can be proud of 
  43. Get more _______________ without more cost
  44. Get rid of _______________ once and for all
  45. Improve/Increase your _____________ and profit in 12 months
  46. Here’s a quick way to improve your ______________
  47. Get a better ROI without losing __________
  48. How to make people line up and beg to _____________
  49. How to get ____________ out of ____________
  50. How to ____________ when you’re not _____________
  51. Never suffer from __________ again
  52. The quickest and easiest way to _____________
  53. If you can __________ then you can ______________
  54. How you can __________ almost instantly
  55. How to become ____________ when you ______________
  56. How to use _______________ to create £100,000 in new business in 12 months
  57. How to turn your ___________ into ________________
  58. See how easily you can _____________ your ________________
  59. Now you can have _______________ without _________________
  60. How to take the headache out of ____________
  61. X questions answered about [blank]
  62. Give me 3 months and I’ll give you ____________
  63. Answered: Your most burning questions about ____________
  64. Take X minutes to get started with ___________ – you’ll be happy you did! 
  65. Who else wants _____________? 
  66. How to fast-track your ______________
  67. How 99% of people got _____________ without _______________

Questioning Headlines

Questions are great.  We all like to answer questions.

  1. What if ______________
  2. If you could ______________, then ______________
  3. If we could explain how to _____________, what would that mean to you/your business?
  4. Can you imagine _____________?
  5. Can you ___________?
  6. Would you like to _____________?
  7. Is being ____________ important to your business?
  8. If we showed you how to ______________, what would that be worth to you?

Want to know more about improving your sales and marketing results, then get in touch.