Stevemills

Marketing tips

STEVE MILLS – PRESS RELEASE  – Small Business’s and Coronavirus – What will you do?

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Firstly DON’T PANIC

Many small businesses, including myself, are worried about how we can navigate the disruption to business that the Coronavirus is causing and will cause over the next few months.  The Government has laid out plans to help us and we need to wait to see what that practically and financially will look like.

In the meantime, we can make some real changes to how we work and try and mitigate our losses.  Many businesses can carry on in a virtual environment and we can use this valuable time, afforded to us by social distancing and self-isolation to do some much-needed housekeeping, the stuff you’ve been putting off!

  • Clean up your database.
  • Plan your marketing for the next 6 months and don’t stop marketing. 
  • Work on developing and improving your website.
  • Increase the number of connections on Linkedin and network.
  • Continue to advertise.
  • Increase your Social Media output.
  • Get involved with On-line training programmes.

Work remotely with your team and stay positive.  I’m a great believer in carrying on and have found Zoom to be brilliant in keeping in contact with my clients.  It’s easy to use and free at the first point of contact and I’d really encourage you to communicate with your clients and staff in this way.

FOCUS on your business, push your sales and marketing as hard as you can in order to survive and thrive.

We all need to think differently and we’re going to get through this.  Stay focussed and stay Safe.

Steve

P.S  I am just launching a FREE online training programme this week.  This is a GREAT TIME TO LEARN ONLINE!

Take a look here: Steve Mills  

 

My take on the current financial situation we all find ourselves in…

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What are you going to do about this current financial situation?

I fully understand the need to cut back, but cutting back on marketing when times get tough is the opposite of what you should be doing. 
In my opinion, businesses in the helping industry should be marketing an online seminar for your clients in order to help them to survive in these tough times.  Or, adding a blog post to your new website with 10 ways to survive this crisis and then using social media to drive traffic to the blog.  Or perhaps, doing a video and adding it to the blog and then using email and send it out to all your clients providing them with 7 ways to reduce costs.  Or at least writing a checklist of the actions your clients and prospects need to take in order to survive.

We are now in a current financial situation where businesses need to market to survive, not thrive!

I am going to double my marketing just to survive this current financial situation and then when this ends and it will, I will be in a far stronger position in my market.
In the next few months people are going to be at home.  They are going to be board.  They are going to do 3 things:
  1. Watch more TV
  2. Search and use social media far more
  3. Spend far more time online
Now is the time to provide them with good quality content so that when the end of this current financial situation is in sight, we are all in a better position.
That is my take on it.
Steve

‘FREE LIVE ONLINE RESULTS TRAINING SESSION’

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Are you serious about growing your SME?  Then take the first step and book your seat on my next ‘FREE LIVE ONLINE RESULTS TRAINING SESSION’ on Thursday at 12.30pm to 1.30pm

We are experts in helping business owners to improve their Sales & Marketing RESULTS and in doing so, improving their return on investment (ROI).

Take your first step to growing your business and sign up to our FREE no obligation RESULTS training session.  During this live online training session I will discuss how to create more leads in your business so that you can create more sales, profit and cash.

I will discuss:

  1. What I think is the No.1 mistake that I see 99% of small businesses making and one which is costing them a small fortune
  2. How to improve the performance, effectiveness and results from your current marketing achieves at no additional cost
  3. A system for improving your lead conversion rate, so that instead of closing 4 out of 10 leads, you close 6 out of 10 and grow your business by 50%
  4. The importance of becoming really good at one thing, whilst still maintaining multiple streams of income approach
  5. Commitment – How can you make growing your business a key part of what you do?
  6.  The key to growing your business is increasing sales, but how can you do this without wasting a load of cash on marketing that does not work?
  7. How you can overcome your biggest problem – OBSCURITY
  8. Being first and embracing technology.  It is no longer acceptable to say – “I am not very technical and I don’t know what re-marketing is, or I don’t know how to use LinkedIn”.  That statement is costing you money every day
  9. Maximising the performance of your most important marketing asset.

Please feel free to share the details about this event on your social media, via email, or with others who you know who would benefit.

 

BOOK YOUR SEAT ON THE RESULTS TRAINING SESSION HERE

 

The more marketing you do, the more money you make – Strange isn’t it?

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And yet most businesses don’t do anywhere near enough marketing.

They tell me things like…

  1. I am on LinkedIn, but I don’t do very much
  2. I use social media.  I post on there once per week
  3. I send out a quarterly email newsletter
  4. I speak to our clients when I can
  5. I am often slow at following up on enquiries
  6. When I do networking I don’t ever really follow people up afterwards
If you want to put a STOP to the statements above once and for all, then take the first step and sign up to our online training here.

Increasing lead generation

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How to increase lead generation

The strange correlation between how much marketing you do and how much money you make…

One of the keys to business success is increasing sales.  One of the keys to increasing sales is lead generation (AKA marketing).  However, the problems are most businesses don’t do enough of it and are not very good at it.

Steve appears as a guest again on Business Connections Live – Watch the recording here…

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What changes can we expect in the world of marketing in 2020?

Steve talks on Business Connections Live TV about what will be new in the world of marketing in 2020 and what business owners need to understand about this new technology and why it is so important to embrace it now!

Want to know more about how Steve can help you?  Book a one-to-one meeting by clicking here.

 

Advancing your own, or your company’s financial situation

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Here are 10 ways that you can improve your financial situation:

  1. Take on another job
  2. Learn a new skill, or develop a new product/service
  3. Improve your sales and marketing skills
  4. Start a business, or another business if you already have one!
  5. Improve your sales skills and then become involved with a business on a commission-only basis
  6. Find out what problems are in the marketplace at the moment and solve them
  7. Learn how to set up an Amazon business (for very little cost)
  8. Read a business book each week
  9. Listen to audio programmes in the car, or on the train every day
  10. Take a rich person out to lunch and ask some good questions

There have never been so many options!  They are truly endless!

However, most people use time as an excuse for not doing things.  They sit and watch ‘Strictly’, ‘Eastenders’,  and ‘I’m a Celebrity’.  Then they claim that they just don’t have time.

But the reality is that most of these people simply refuse to focus enough time doing the things they should be doing if they want to be successful.

Make sure you maximise your return on investment for every moment of every day.

That’s why I want to remind you to get your seat booked on my FREE RESULTS Webinar on Thursday starting at 12.30pm.

There’s no better way to spend an hour than learning some great sales and marketing ideas!

The 7 Biggest Things I Have Learned in a Quarter of a Century of Advising Small Business Owners

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I have been advising small business owners on how to grow their businesses for a quarter of a century and in that time I have learned a few things.

I have learned what works and I have really learned what doesn’t!

Below are the 7 biggest things that I have learned when advising small business owners:

NUMBER 1 – I have learned that numbers are the key to success in most areas of life and this is certainly true in business and particularly in sales & marketing.  I would say that not measuring your sales and marketing results is probably the biggest mistake made by small business owners.

NUMBER 2 – I have learned that there are 3 departments in every business in the world and they are – operations, finance, and marketing.  Typically in SME’s the business owner is good at the operational side of the business.  In other words, doing the work that the business does.  And so a garage mechanic opens a garage.  An HR person opens an HR company.  A printer opens a printing business.  A Solicitor opens his/her own legal practice and here lies the problem.  These people believe that because they are good at doing the work of the business, they can run a business that does that work and nothing could be further from the truth.  This is because they often know nothing about sales and marketing and even less about managing the money.  Which is why approximately 80% of all businesses that start trading each year, cease trading within 5 years.

NUMBER 3 – I have learned that in 95% of the businesses that I have met – It’s not that they are doing the wrong marketing.  It’s far more likely that they are doing the right marketing but in the wrong way.  They behave like butterflies trying one form of marketing and then another.  Never bothering to stick around long enough to ensure marketing success.

NUMBER 4 – I have learned that most business owners put a lot of effort into the wrong thing.  To grow a business you need to put a lot of effort into lead generation and conversion.  More often known as sales and marketing and yet I constantly come across a total lack of effort in terms of two things.  Very little effort is put into training in sales and marketing, so business owners don’t know what to do or say.  Then there is an even bigger lack of effort in terms of implementation.  In fact, I would say that the No.1 reason that marketing fails is IT NEVER GETS DONE!

NUMBER 5 – I have learned that a lack of knowledge is costing business owners millions in lost sales.  One of the biggest things I have learned is that most business owners have almost a total lack of knowledge of sales and marketing.  They tell me things like – “I am on LinkedIn, but I don’t know how to use it”.  Or, “I have heard of SEO, but I don’t understand it”.  Or “I am responsible for sales, but I have never done any training in selling”.

NUMBER 6 – Most businesses have five to ten ways of marketing their business, such as a website, email marketing, referral, networking, PPC Advertising and the many even do the occasional exhibition.  And that’s good – It pays to build a business on multiple streams of income.  However, it does not pay to have five to ten ways of marketing that lose money, or at best, wash their face.  Rather it is far better to focus on ‘THE ONE THING‘.  In other words to review what you are doing.  Decide what’s working best and has the most potential to leverage and focus on that one thing.  Then when you’ve got that one thing working incredibly well, then focus on the next ‘one thing’.

NUMBER 7 – I have learned that to win a new client you have to get the prospect to know you, like you and trust you.  To know, like and trust your company and to know, like and trust your products and services.  One of the biggest mistakes I see businesses make is trying to sell too early in the relationship.  They often try to sell to people that they don’t know and who don’t know them and that’s a BIG MISTAKE!

Like what you’ve read?  Want to talk?  Take the next step and book your seat on to my next webinar –

https://www.stevemills.co/results-webinar-2/